Recent projects
Content Creation Academy
Jidar Street Art
L'Boulevard
Welovebuzz
What I've built
A short summary of past experiences.
Inside (WLB) — General Manager
Oversaw strategy, creative, and growth across the agency.
Worked across divisions to bring efficiency to how things were built and delivered.
Helped scale accounts, refine positioning, and align creative work with actual outcomes.
A large part of the role was simply making things clearer, internally and for clients.
L’Atelier Digital — Strategy & Business
Worked between strategy, business development, and content.
Helped brands move to more coherent narratives.
Built pitches, shook hands, and contributed to campaigns from idea to execution.
The recurring pattern: Make the story makes sense, everything else follows more easily.
ENVOL — CDO
Started in Social Media, later led digital strategy.
Gained a practical understanding of how audiences engage, then applied that to broader brand and performance work.
Structured teams, introduced processes, and focused efforts on measurable impact.
This period was mostly about learning how digital fits into the larger business picture.
Groupon — Social Media
First exposure to managing brand voice at scale.
SaaadTV — YouTubeing
Early experimentation with online video and audience-building.
This is where the fundamentals came from: attention, consistency, and format.